Women in Marketing has a great impact in your success as a business brand. However there needs to be focus on elevating their value as a beautiful human other than a sex object. And here in this post will tell you the things to consider when it comes to hiring women in marking for a successful adverting campaign.
The Power of a Woman’s Face in Your Advertising
At first, advertisements for products like alcohol and adult entertainment were the ones to use a female model. The fashion then took off in the market like wildfire and is still in use today, albeit exaggeratedly. Having a beautiful model in any type of marketing has now become mandatory, which occasionally seems unnecessary. They appear to market everything, from cars to shaving cream.
The Nay Sayers
Many advocates for women’s rights claim that these advertisements portray women as nothing more than objects. But the unpalatable fact is that advertisements with women in them have an impact on viewers of all ages, and advertisers are aware of this. The advertisement opens with a beautiful woman posing seductively, followed by the company’s product or service. Customers are already drawn in by the model’s beauty, so advertisers don’t need to work as hard to inspire them.
When Does Women in Marketing is Not the Best Idea
However, there are some disadvantages to using female models in some advertisements, which a savvy customer will quickly grasp. It is completely pointless to use a female actress or model in a commercial promoting products for men. A woman in an axe deodorant commercial and the comparison of a partially nude woman’s body to that of a car serve as two excellent examples of this point. The second flaw is that the product does not receive the proper attention because there is too much focus on the model. The advertisement’s primary purpose is obscured.
Surprisingly, not many male models promote products geared toward men. Given that there are 30% female internet users and 70% male internet users worldwide, it is somewhat illogical to see a woman in an internet advertisement. Additionally, advertisers are at a loss to explain why advertisements succeed when models have attractive bodies.
The Power of Women Physical Attributes in Advertising
Marketing is a persuasive and inspiring tool that can have a profound effect on viewers’ minds and has a significant influence on how people think and behave. When women in marketing are portrayed in this way, they are reduced to nothing more than objects of passion. Only a woman’s physical attributes, such as her features and body curves, are emphasized. Any type of physical flaw is altered after the commercial has been shot using graphic technology, which inadvertently suggests that only perfect people should use the product.
Women in Adverting and the Things we need to Consider
Businesses also have a moral obligation to the community. These advertisements have a negative effect on society and cause issues for everyday women. The main negative impact is the pressure placed on women to achieve those nearly ideal bodies. They experience such pressure that they choose an unhealthy path to accomplish their goals. They start to have eating disorders, which can sometimes have an irreparable negative impact on their health. Those who never make it to that stage face humiliation and ridicule from everyone around them. Depression and other chronic psychological illnesses are the result of this.
It Doesn’t Have to Be a Fashion Model
According to studies and surveys, the majority of female audience clam women in marketing commercials make them feel insecure and make them think they don’t look good because they portray the ideal woman. In America, 75% of females in good health believe they are overweight. Nearly ten million women suffer from serious eating disorders, and half of all women are currently participating in some sort of diet plan. A fashion model weighs 23% less than a typical woman of similar height and weight.
Women being beaten up have been featured in advertisements. A background voice in a particular aftershave lotion commercial claims that learning martial arts is crucial because once a man uses the company’s product, the women nearby will be attracted to him and will pounce on him. A male model is seen kicking a number of female models who appear to have been drawn to him toward the end of the advertisement. This represents the lowest possible level of disrespect for women.
The Goal When Using Women’s Face in Advertising is To Elevate Them
Female viewers perceive themselves as the weaker sex after all this exposure. Some believe that men determine what they are worth. The overuse of women as sexual objects has led to rape and physical assault cases. The majority of women choose the incorrect path to achieve those stick figures, which causes diseases and can occasionally result in fatalities. And the majority of this can be attributed to the advertisements that bombard helpless people every day. The goal of marketing ethics should be to elevate women in society and treat them with respect, not to diminish them.